Marketers face obstacles in the digital marketplace. But they also have the opportunity to build relationships with customers based on interactions. For instance, from making effective use of content to personalizing offers to managing relationships across channels, companies in every industry are using digital marketing to improve the customer experience and move customers along the buying cycle. In other words, Digital Marketing is a tool to promote products or services with the help of electronic device and Internet. Above all, it is use to attract, engage and convert customers.
BENEFITS OF DIGITAL MARKETING
Benefits of Digital Marketing for Businesses
1. Better growth options for business
The importance of digital marketing for business depends on the choice of marketing method as per your budget and reach a wider audience at a lesser cost. Years back getting your product marketed especially for a small business was a huge task. But, now this has become easier with the help of digital marketing.
2. Higher Conversion Rate
The best to measure the conversion rate for business is to use digital marketing. In other words, it means identifying the percentage of viewers who get converted into prospects and in the end purchasing the service or product.
3. Building Brand Reputation
In the past few years, it has become fact that customers will always prefer a company that does not have any scandals associated with it. Therefore, the importance of Digital marketing today lies in offering you multiple ways to build a personal rapport with your customer base.
4. Better Return on Investment
Even a little investment done in a mode of email marketing has the capacity to deliver results in terms of customer engagement. Use of web analytics helps the business owners to know whether your website is providing optimal ROI or not.
Digital marketing gives you the scope to reach out to wider audience at the same time and that too within your budget.
6. Potential to Earn Higher Revenues
When the amount of money invested is less and the ROI is more then the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that digital marketing is known to generate 2.8 times more revenue than traditional methods.
7. Expanding our Reach to Audience
Digital marketing helps you to target your audience. There are higher chances that your audience is investing time on social media platforms such as Twitter, Facebook, etc. where you can publish an advertisement to attract wider audience.
8. Can Start With Small Budget As Well
Digital marketing helps you to promote your business with a very small amount. For instance, online marketing benefits businesses on a large scale with a small investment amount.
Benefits of Digital Marketing in Career Growth
1. Wide Range of Career Options
Digital marketing does not limit you to particular job profile. New online jobs openings are updated by different organizations and enterprises in this field. Moreover, this gives you an added benefit of being choosy about the kinds of work and type of workstation.
2. Better Salary
Since the scope of digital marketing is increasing and if you have a stronger skill set and expertise, you can demand and avail higher salary. The demand and supply for digital professional are inversely proportional to each other. The demand for digital marketer is more as compared to the supply.
3. Embark your own Career
The digital world offers you the opportunity to begin your career in digital marketing without even stepping into workstations. For testing your knowledge and skills take the online test such as the Google Analytics Exam. Once you successfully completed the test you can add your certificates to your resumes or social media accounts for recruiters to view your profile and shortlist you.
In the field of digital marketing there are no worries about the working location. Similarly, the omnipresence of the Internet makes it easy from work from a distant place.
5. Deployment of skills from one company to another
The digital professionals can shift their skill set from one company to another as digital marketing is being used by small, medium and large scale companies.
6. Exhibit Creativity
Digital marketing aims to add life to the undeveloped blogs and websites. This needs creativity and logic. However, those who love to experiment with new tools and adapt to the changes are the ones best for this kind of job profile.
7. Work with Different People Every Day
As it’s such a vast sector with variety of disciplines, you will meet and work with individuals from different backgrounds and interests. Whether it’s a new client or a colleague with an interesting specialty, anyone with an interest in working with people will do well in the social and business end of this career. However if you’re reserved, you can stay behind the scenes doing writing or web work. Moreover, an added bonus to this is that you can manage and work with freelancers from any corner of the world. Whatever your role, this sector guarantees a lack of monotony in your professional life!
8. The industry is always evolving
As the demand is rising day by day for digital marketers, this industry will always keep on growing with time and demand. The underlined statement here is that this field will help you to learn and earn at the same time. The growth in this field is fast and secure. This kind of job only requires creativity and problem-solving skills. Moreover, this job also includes how you engage your audience with your product. Therefore, once you have a skill to sell the product without letting the audience know that you are selling the product then you are on the right track.
In conclusion, traditional marketing and advertising are not as successful as digital marketing. Technology is so integrated into our lives, it only makes sense that is how companies reach out to only those who have the need for your kind of service hence offering better lead conversions.
“Good marketing makes the company look smart. Good marketing makes the customer feel smart.”– Joe Chernov